Google’s John Mueller has offered some steering on what web site homeowners ought to do if they’ve acquired a area with unhealthy historical past hooked up to it.
This matter got here up throughout a latest Google Webmaster Central hangout the place a web site proprietor was involved in regards to the area he acquired having a historical past of piracy.
Right here is the query that was requested:
“We took over a URL with our model and after that, sadly, we came upon that somebody earlier than us, possibly half a 12 months or two years in the past, used that URL for piracy content material. And if we take a take a look at the Google transparency report we will see that there was a lot of bother with that URL.
Is there any means to get some type of reset at Google? As a result of we don’t have any connection to the previous proprietor of that URL. And naturally we don’t have any piracy content material in our editorial choices. So what ought to we do?”
Mueller responded by saying that that is a downside that ought to resolve itself over time.
It actually is determined by the extent of the unhealthy historical past and the way lengthy it was happening for.
If there was simply a transient interval of unhealthy historical past then it should finally disappear by itself, Mueller says.
Nonetheless, if the interval of unhealthy historical past goes again upwards of ten years or longer, then it could be a trigger for concern.
Mueller suggests utilizing Archive.org to view the historical past of the area and see how lengthy the unhealthy exercise was happening for.
Web site homeowners could have to “chew the bullet” and begin over with a new area if it’s discovered that the URL they’ve acquired has a vital stretch of detrimental exercise.
If a URL solely has a transient interval of poor exercise, then simply transfer ahead and concentrate on enterprise as typical.
Hear the total query and reply within the video under:
“So that is one thing that settles down over time… So I believe that your web site continues to be pretty new and that’s one thing the place it should calm down over time. But it surely’s all the time a bit difficult if your area has a lot of unhealthy historical past related to it.
In order that’s one thing the place I’d type of take a take a look at the previous historical past there and take into consideration is that this actually problematic? Or is that this like a short-term part that was concerned with the location? …
Strive to work out if it’s one thing that you just want to take motion on or if you simply need to transfer ahead and focus in your regular enterprise. Over time this previous historical past will disappear by itself.”