Editor’s notice: “Ask an SEO” is a weekly column by technical SEO knowledgeable Jenny Halasz. Give you your hardest SEO query and fill out our form. You would possibly see your reply within the subsequent #AskanSEO publish! 


Welcome to one other version of Ask an SEO! Right here’s right this moment’s query:

For an already present content material, whether it is up to date, how can we point out to Google that it has been revised?

Now we have seen that in some instances Google picks by itself whereas in some instances the replace is ignored and it crawls the story by itself frequency.

Is there a rule round what quantity of the story ought to be up to date for Google to understand that an replace has occurred?

There’s not a rule per se as to how a lot content material wants to be up to date, however you should utilize your widespread sense.

If all you alter is a number of phrases or a date, or simply add an image for instance, you aren’t actually altering the content material.

Folks like to attempt to recreation this method by transferring paragraphs round however probably not altering the purpose of an article, for instance. Google is smart to this and won’t reward you for it.

Nonetheless, when you have an article like “5 Predictions for SEO in 2018” and also you replace it to be “5 Predictions for SEO in 2019” and really change many of the content material, there are methods to assist Google discover out about it extra shortly.

However earlier than I share that, I need to be clear: the content material wants to be completely different.

You’ll be able to’t simply publish the identical 5 predictions you made in 2018 and put them in a distinct order.

You’ll be able to’t use 4 of the identical 5 and simply change one.

That’s not going to fly.

I take advantage of a real-world check. If I despatched this text by way of e mail to my loyal followers, would they discover worth in it, or would I be irritating them by sending the identical factor I beforehand despatched?

Google is probably going to react equally.

In case your content material modifications move that real-world check, one of the best factor you are able to do is go into Google Search Console and resubmit the sitemap that accommodates that web page.

Google will often seize the brand new web page in a few days.

If you actually need it to be listed instantly (like if it’s time-sensitive content material), then typically doing a Fetch as Google for the web page in Search Console will get it crawled inside hours.

Don’t abuse that although – like the rest, should you submit all your pages the entire time, you’ll dilute the significance of all of them.

Bear in mind, Google will typically belief you till you give them a purpose not to.

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